Addressable and AppsFlyer Join Forces to Revolutionize Web3 Marketing Campaigns

Empowering Web3 Mobile Marketers

Addressable, a leading Web3 growth suite, has partnered with AppsFlyer, a mobile analytics platform, to empower shared clientele in marketing campaigns for Web3 mobile apps.

Bridging on-Chain Conversion Data

Addressable revolutionizes campaign performance by bridging on-chain conversion data – such as deposit events, exchanges, and games – with ad campaigns. This integration enables automatic audience optimization tailored to on-chain conversions, exclusive to blockchain visibility.

The collaboration transforms Addressable’s wallet data and insights into actionable metrics, allowing marketers to target specific audiences.

Web3 Mobile Apps

Traditionally, marketing focused on optimizing app installations, neglecting on-chain data. Addressable aims to shift this paradigm by enabling optimization based on On-Chain Lifetime Value, maximizing on-chain conversions and targeting high-value users.

Enabling Addressable’s Web3 mobile campaign optimization is straightforward, requiring just a few clicks in the AppsFlyer marketplace.

AppsFlyer’s Solid Track Record

AppsFlyer, trusted by industry giants like TikTok, Disney, and Binance, optimizes mobile app marketing campaigns with precise attribution. The partnership with Addressable extends the reach of Web3 mobile applications, offering enhanced marketing capabilities and revenue opportunities for clients.