Samsung Emerges as Leader in Smartphone Sales, Surpassing Apple in Q1

Monday, 15 April 2024, 15:57

Samsung has reclaimed its position as the highest-selling smartphone brand, outstripping Apple in the first quarter of the year. With global smartphone sales rising by 7.8 percent to 289.4 million units, Samsung secured a 20.8 percent market share, while Apple lagged at 17.3 percent, marking a significant decline. Chinese manufacturers such as Xaomi and Transsion also made substantial market gains, emphasizing the shifting landscape of the smartphone industry.
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Samsung Emerges as Leader in Smartphone Sales, Surpassing Apple in Q1

Samsung Overtakes Apple in Q1

Samsung has emerged as the highest-selling smartphone brand in the first quarter of the year, surpassing Apple in market share. The global smartphone sales witnessed a 7.8 percent growth, reaching 289.4 million units. Samsung captured a 20.8 percent share compared to Apple's 17.3 percent, signifying a notable shift in the industry.

Chinese Brands Lead Market Gains

Chinese manufacturers like Xaomi and Transsion showed significant growth, claiming the third and fourth positions in smartphone sales. Xaomi's sales surged by 33% while Transsion's sales skyrocketed by 88% on a quarter-to-quarter basis, reflecting the dominance of Chinese brands in the market.

  • Notable Quotes:
  • “While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter,” - Ryan Reith, IDC Vice President
  • “As the recovery progresses, we're likely to see the top companies gain share as the smaller brands struggle for positioning,” - Ryan Reith, IDC Vice President

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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