Challenges Faced by OnePlus in India's Competitive Smartphone Market

Friday, 12 April 2024, 12:14

OnePlus, a sub-brand of Oppo, is encountering issues in India due to complaints about low profit margins and warranty claims from retailers. The brand's efforts to sustain its market share are hindered by the growing discontent among Indian retailers.
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Challenges Faced by OnePlus in India's Competitive Smartphone Market

OnePlus Challenges in India

OnePlus, a sub-brand of Oppo, has been on the receiving end of numerous complaints from retailers in India. The complaints predominantly revolve around low profit margins and warranty claims, posing challenges for the company as it navigates the competitive Indian smartphone market.

Challenges Faced

  • Low Profit Margins: Retailers have expressed dissatisfaction with the profit margins offered by OnePlus.
  • Warranty Claims: Complaints regarding the handling of warranty claims have further strained relations with retailers.

OnePlus, a sub-brand of Oppo, is in a tight spot as it aims to maintain its market share amidst these challenges.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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