Rgand Accelerates Global Food Producers' Entry into U.S. Market with Direct Trade Foundation

Monday, 23 September 2024, 08:19

Rgand accelerates global food producers' entry into the U.S. market with the launch of the Direct Trade Foundation. This initiative is set to provide $100 million in support to innovative suppliers. The foundation aims to empower small and medium-sized producers by addressing key barriers in the highly competitive food service industry.

Finbold — Rgand Accelerates Global Food Producers' Entry into U.S. Market with Direct Trade Foundation

Foundation Aims to Revolutionize Market Access

Miami, Florida, USA, 23rd September 2024, FinanceWire

The Direct Trade Foundation (DTF) launched by Rgand is a groundbreaking initiative to assist global food producers in their quest to enter the U.S. market. Over the next three years, the foundation plans to distribute $100 million to support innovative suppliers focusing on brand growth and operational success.

Comprehensive Support Package

Rgand is committed to addressing the barriers faced by smaller food producers.

Logistical Support: Covering operational costs for market entry logistics, product certification, and marketing.
Sampling Programs: The Sample Box Marathon allows chefs to taste new products, enhancing visibility.
Mentorship and Training: Expert guidance on branding and adapting offerings to the U.S. market.
Innovation and Market Impact: Helping suppliers gain a competitive edge.

DTF will select 50 producers annually from regions including North America, Europe, and Latin America.

Addressing Industry Challenges

The U.S. restaurant industry faces profitability issues amid rising costs, with projected sales exceeding $1.1 trillion in 2024. The DTF, alongside the Rgand platform, aims to enhance efficiency by connecting producers directly with restaurant buyers, thus promoting sustainability.

Success Stories Highlighted

Early success stories include a Turkish confectionery producer that tapped into over 1,000 U.S. restaurants through DTF's initiatives, showcasing the foundation's potential impact.

A Vision for Lasting Change

The Direct Trade Foundation strives to democratize access within the dynamic U.S. market, promising substantial impacts across the food industry. Rgand is on a transformative journey to reshape the future of food services.

About Rgand

Rgand.com serves as the first online wholesale marketplace allowing direct trading between producers and restaurants, eliminating intermediaries.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.