Amazon to Introduce More Consumer-Friendly Checkout Solution in Fresh Stores

Saturday, 6 April 2024, 13:00
Amazon is making changes to its Just Walk Out technology in Fresh stores. Despite still working well, the company plans to implement a more consumer-friendly version using smart shopping carts. While this could attract more customers, the impact on Amazon's massive business is likely minimal, with focus shifting to areas like digital advertising and cloud computing.
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Amazon to Introduce More Consumer-Friendly Checkout Solution in Fresh Stores

Key Points:

1. Technology Still Operational: Amazon's Just Walk Out technology remains functional, with existing partners like Fintech outfit Shift4 Payments benefiting from it.

2. Move Towards Consumer-Friendly Approach: Amazon aims to address consumer complaints by introducing smart shopping carts that display real-time bills.

3. Minimal Impact on Overall Business: While the tech innovation could enhance convenience, Amazon's major revenue drivers like digital advertising and AWS are more significant for investors.

In Conclusion: While the evolution of Amazon's checkout technology is noteworthy, the larger areas of the business continue to drive growth and are crucial for investors to monitor.

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