Roku Faces Tougher Rivals in CTV Ad Space, Morgan Stanley Responds with Price Adjustment
Friday, 5 April 2024, 13:56
Roku's Increasing Competition in CTV Advertising Market
Roku is facing intensified competition in the connected TV advertising market, with Morgan Stanley revising the stock's price target down to $60 from $65.
Impact on Stock Performance
Roku faces challenges in maintaining its dominance in the CTV ad space due to increased competition, affecting the company's stock price and market position.
Morgan Stanley has lowered Roku's price target, reflecting the escalating rivalry in CTV advertising.
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