Deliciously Ella Vegan Food Brand Sold: A Transformative Move in the Food & Drink Industry
Tuesday, 17 September 2024, 14:46
Deliciously Ella Joins Forces With Swiss Group Hero
In a standout moment for the food & drink industry, Deliciously Ella, renowned for its vegan food and drink offerings, has been acquired by Swiss company Hero. This transaction marks a significant shift in business dynamics within the vegan sector.
The Impact of the Sale on the Vegan Market
- Founder Ella Mills is expected to see substantial financial returns from the sale.
- This acquisition allows Hero to diversify its product offerings, tapping into the growing demand for plant-based options.
- The sale highlights how the UK market is evolving to accommodate healthier eating trends.
Deliciously Ella's oat bars and energy balls, which began from a small kitchen project, are now set for global distribution.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.