Ford Postpones Rollout of Electric Vehicles Amidst Decreased Demand for EVs

Thursday, 4 April 2024, 15:38

Ford has announced the delay of the launch of its new electric pickup truck and SUV in response to the slowing demand for electric vehicles across the industry. Despite the postponement, Ford plans to expand its hybrid electric vehicle offerings and aims to have hybrid powertrains in all gas-powered cars by the end of the decade. The company's focus on profitable EV business and commitment to manufacturing in Canada and the U.S. remains strong, with plans for new generation EVs and battery plants in the pipeline.

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Ford Delays Launch of New Electric Pickup Truck and SUV

Ford is postponing the rollout of its new electric pickup truck and electric SUV as the demand for EVs decelerates industry-wide.

Delay in Launches

The Dearborn, Mich., auto giant has delayed the launches of its electric pickup truck built in Tennessee and the three-row SUV manufactured in Ontario, Canada.

Focus on Hybrid Electric Vehicles

Despite the delay, Ford plans to expand its hybrid electric vehicle offerings, with the aim of integrating hybrid powertrains in its entire lineup of gas-powered cars by the end of the decade.

Company's Commitment

Ford emphasizes a commitment to scaling a profitable EV business, focusing on bringing the right gas, hybrid, and fully electric vehicles to market at the opportune time.

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