Virgin Galactic's Price Hike and Continued Customer Interest
Virgin Galactic finally got customers into space
Virgin Galactic achieved a key milestone in 2023 by launching people into space monthly, showing progress towards a sustainable space tourism business.
Price Testing and Strategy
Virgin Galactic has raised ticket prices to $600,000, aligning prices for business and consumer customers. Despite the increase, the price remains below competitors like Blue Origin.
Revenue Potential
Early ticket buyers were given discounts, but as demand grows, Virgin Galactic explores revenue opportunities by offering higher prices for empty seats.
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