Analyzing Liberty Media's Acquisition of MotoGP and Its Impact on F1 Strategy
Thursday, 4 April 2024, 09:59
Applying the learnings from Formula 1
The Formula 1 Championship has been running since 1950, so Liberty's strategy to grow the sport had to carefully balance satisfying longtime fans and attracting new ones.
Growing revenue will be a focus for Liberty
Liberty is a business, and creating an incredible fan experience is a top priority. F1, for example, generated $1.8 billion in revenue during Liberty's first season in 2017.
- Balancing heritage races and expanding into new markets
- Driving fan engagement beyond solely car technology
- Expanding revenue streams through media, ticket sales, and sponsorships
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.