Spotify to introduce price hike and new tier - Market Analysis
Wednesday, 3 April 2024, 16:00
Spotify's Pricing Strategy Update
Spotify Technology is planning to increase its subscription prices in select markets, such as the UK and Australia.
New Basic Tier Introduction
The company is also set to introduce a new basic tier, potentially attracting more users.
- Price Hike: The subscription plans will see a $1 to $2 monthly increase.
- Market Impact: The move aims to boost revenue but could influence user behavior.
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