Ulta Beauty's CEO Warns of Sluggish First-Quarter Demand, Hits Industry Peers

Wednesday, 3 April 2024, 15:20

Ulta Beauty's CEO highlights a potential slowdown in first-quarter demand, causing a ripple effect on industry peers. The company's revised growth outlook signals a shift from robust expansion to a more restrained trajectory. Market reaction sees Ulta's warning influencing competitors such as Elf Beauty, Coty, and Estee Lauder, with shares tumbling amidst margin concerns.
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Ulta Beauty's CEO Warns of Sluggish First-Quarter Demand, Hits Industry Peers

Ulta Beauty Signals Market Caution

Ulta now anticipates its total category to increase at a modest mid-single-digit range after years of strong growth.

Ripple Effect on Peers

Elf Beauty shares fell more than 8%, while those of Coty and Estee Lauder were down about 4%.

Margin Challenges Ahead

The latest warning comes after Ulta last month forecast annual profit below Wall Street estimates as supply chain costs and increased promotions squeezed its margins.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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