Caliber Survey Shows Tesla's Reputation Decline Due to Elon Musk's Behavior

Tuesday, 2 April 2024, 20:22

A recent Caliber survey highlighted the decline in Tesla's reputation, partly attributed to CEO Elon Musk’s actions. The survey reveals an 8% decrease in Tesla’s consideration and trust scores since January, contrasting with competitors like Mercedes and BMW. Musk's behavior seems to deter potential buyers, causing some existing customers to feel embarrassed driving their Teslas.
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Caliber Survey Shows Tesla's Reputation Decline Due to Elon Musk's Behavior

Elon Musk's Behavior Impacts Tesla's Reputation

Tesla’s brand perception is on the decline, influenced by CEO Elon Musk’s controversial behavior, according to a recent Caliber survey. The survey findings point to an 8% decrease in Tesla’s consideration and trust scores since January, contrasting with competitors like Mercedes, BMW, and Audi.

The decline in reputation is evident from customers feeling embarrassed to drive their Teslas as a result of Musk's actions, which have drawn negative attention.

This shift in perception raises concerns about Tesla's future competitiveness against other market players.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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