Titan Company to Enhance Its Portfolio with Helios Media
Expansion Strategy of Titan Company
Titan Company has set an ambitious goal to enhance its portfolio with 10 new international brands under Helios Media in the upcoming 12 to 16 months. This move not only signifies Titan's commitment to global branding but also aims to significantly boost overall business performance.
Growth through Store Expansion
In conjunction with the brand expansion, Titan plans to open an additional 50 stores under the 'Helios' format during this fiscal year. This strategy is crucial, as the Helios format currently accounts for a notable 10% of Titan's overall business.
Why Helios Media?
- Brand Diversification: Introducing diverse brands can attract various customer demographics.
- Market Penetration: Expanding Helios Media will facilitate deeper market penetration.
- Strategic Growth: This initiative is a critical element of Titan's long-term growth strategy.
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