Strategies and Predictions for Web3 Marketing in 2024 by Bitmedia Founder Matvii Diadkov
Tuesday, 2 April 2024, 14:42
Introduction to Bitmedia & Its Significance
Company's Origin Story & Growth
- Founded in 2014 as a pioneering crypto advertising network
- Developed a decentralized platform akin to a version of Google Ads
- Over 500 regular clients & network of 8,000 publishers
Bitmedia's early faith in crypto has paved the way for its significant growth over the years despite initial skepticism.
Value & Unique Features
Programmatic Advertising & Targeting
- Utilizes automated technology for media buying
- Extensive network with over 8,000 industry-specific websites
- Customized targeting for precise audience engagement
Bitmedia's platform offers advertisers a highly specific and effective medium to reach targeted crypto audiences.
Overcoming Restrictions & Market Challenges
Strategies & Solutions
- Self-serve platform for banner ads on crypto-friendly sites
- Offering PR services and an in-house media outlet for broader marketing reach
- Utilizing influencers and micro-bloggers for enhanced brand recognition
Despite platform restrictions, Bitmedia explores diverse marketing avenues to support various project types.
Future Outlook & Strategic Recommendations
Growth & Success Strategies
- Embrace continuous marketing efforts for sustained brand visibility
- Experiment with different strategies like PR and banner ads for optimal results
- Maintain active marketing campaigns to stay competitive in the rapidly evolving market
Continuous and diversified marketing strategies are essential for long-term success in the evolving crypto marketing landscape.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.