How Apple Podcasts Subscription Program Affects Show Rankings in Browse Tab

Tuesday, 2 April 2024, 11:13

The recent report by Semafor highlights how Apple Podcasts gives preference to shows involved in its subscription program in the 'Browse' tab. This move impacts the visibility and positioning of podcasts, potentially affecting listener engagement and reach. As Apple continues to prioritize subscription-based content, podcast creators may need to consider this factor to enhance their shows' discoverability on the platform.
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How Apple Podcasts Subscription Program Affects Show Rankings in Browse Tab

Apple Podcasts and Its Subscription Program

The recent report by Semafor reveals that Apple Podcasts showcases podcasts participating in its subscriptions program prominently in the 'Browse' tab. This strategic preference impacts the visibility of podcasts, potentially influencing listener engagement and reach.

Implications for Podcast Creators

Being featured in the top ranks of the 'Browse' tab might provide podcasts with a significant advantage in terms of exposure and audience acquisition. As Apple continues to support subscription-based content, creators may need to evaluate their participation in such programs to optimize their show's discoverability.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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