2024 Vivaness Trade Fair Showcases Rise of Indie Brands in German Beauty Market
Monday, 1 April 2024, 14:20
Indie Brands Shine at Vivaness 2024
In a challenging market environment for organic and natural beauty products, the 2024 Vivaness trade fair emphasized the notable role of indie brands in driving innovation within the sector.
After a period of decline in 2022, the German market for natural beauty goods showed signs of revival in 2023; however, consumer behaviors exhibited notable changes.
Indie brands proved to be pivotal in reshaping the landscape of the German beauty market, with their unique offerings and fresh perspectives.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.