CCI Investigation Finds Samsung and Xiaomi Involved in Anticompetitive Practices with Amazon and Flipkart

Saturday, 14 September 2024, 02:54

CCI report reveals Samsung and Xiaomi's collusion with Amazon and Flipkart in antitrust violations. The smartphone giants face scrutiny over exclusive product launches and preferential treatment on e-commerce platforms.
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CCI Investigation Finds Samsung and Xiaomi Involved in Anticompetitive Practices with Amazon and Flipkart

Antitrust Allegations Against E-commerce Giants

The Competition Commission of India (CCI) has uncovered that Samsung, Xiaomi, along with Amazon and Flipkart, colluded to breach competition laws through exclusive product launches on their platforms.

Key Findings of the CCI Investigation

  • Preferential Treatment: CCI found that dominant e-commerce players Amazon had six preferred sellers, while Flipkart had 33.
  • Exclusive Launches: This practice severely impacted traditional retailers by limiting the availability of the latest smartphones.
  • Deep Discounting Strategies: The CCI noted that significant discounts were provided to preferred sellers, adversely affecting competition.

Market Impact and Future Consequences

The investigation highlights an alarming trend within India's e-commerce landscape, as Amazon and Flipkart face increasing backlash from local retailers. The reports shed light on strategies that could lead to substantial fines and altered business practices.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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