Nielsen Exits Three Radio Markets as Eastlan Ramps Up Presence
Monday, 1 April 2024, 09:28
Nielsen Exits Radio Markets
Nielsen Audio, a major player in audience measurement services, has decided to withdraw its services from three radio markets. This development has significant implications for radio stations reliant on Nielsen ratings. The departure of Nielsen from these markets will impact the radio industry and pave the way for competitors such as Eastlan Ratings to expand their influence.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.