Nike's Shifting Strategy Towards Wholesale Channel for Business Growth
Nike's Challenges and Strategy
Nike (NYSE: NKE) is experiencing stagnant growth despite positioning itself as a growth company. The company faces challenges like losing market share and parting ways with key figures, impacting its stock performance.
Shifting Back to Wholesale
Nike recognizes the importance of wholesale partners and renews focus on the wholesale channel for growth. By reestablishing relationships with key retailers, Nike aims to drive business recovery.
Wholesale Strategy for Nike's Comeback
Drawing back from wholesale while focusing on direct-to-consumer sales initially seemed profitable, but recent moves show a shift back to wholesale for brand market share and growth potential.
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