Celsius' Expansion Plan: Moving Beyond North America to International Markets in 2024
Sunday, 31 March 2024, 08:10
Revenue Growth and Market Expansion
Celsius Holdings' revenue skyrocketed from $75 million in 2019 to $1.3 billion in 2023, with 96% coming from North America.
International Expansion Plans
Celsius is targeting growth in Canada, the UK, Ireland, Australia, and New Zealand with the support of key partners like PepsiCo and Suntory.
- Sales already started in Canada with PepsiCo.
- Expansion into Europe and Oceania is upcoming.
International markets offer significant growth potential for Celsius, akin to success stories like Pepsi and Monster Beverage.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.