Consumer Watchdogs Urge European Union to Regulate In-Game Digital Money

Thursday, 12 September 2024, 21:21

Consumer watchdogs are urging the EU to take decisive action regarding in-game digital money use in the video game industry. A coalition of consumer protection organizations has filed a formal complaint with the European Commission, highlighting concerns over the marketing and management of these currencies. The growing prevalence of in-game purchases raises significant consumer protection issues that demand regulatory attention.
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Consumer Watchdogs Urge European Union to Regulate In-Game Digital Money

Consumer Watchdogs Demand EU Regulation of In-Game Digital Currency

Consumer protection groups across Europe are calling for the European Union to investigate and regulate the video game industry’s use of in-game digital money. This initiative follows a formal complaint submitted to the European Commission, detailing serious concerns about how these currencies are marketed and utilized.

Concerns About In-Game Digital Money

Many consumer advocates argue that the current practices surrounding in-game currencies can lead to exploitation and misrepresentation. They point out that players, often children, are targeted through misleading marketing strategies.

  • Transparency Issues: Lack of clear information about in-game purchases can mislead consumers.
  • Exploitation of Minors: Many gamers are vulnerable, especially those under eighteen.
  • Consumer Rights Violations: Existing laws may not adequately protect players from unfair practices.

In light of these concerns, consumer watchdogs are advocating for stricter regulations. They emphasize that the regulation of in-game currencies not only serves to protect consumers but also to foster a fairer gaming environment.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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