Consumer Protection and In-Game Virtual Currency: BEUC's Urgent Call to the EU

Friday, 13 September 2024, 02:51

Consumer protection watchdog BEUC has called on the EU to take decisive action against manipulative practices related to in-game virtual currency. Highlighting the growing concerns over unfair spending, the BEUC submitted formal complaints to urge regulatory intervention. This pivotal move aims to safeguard consumers in the ever-expanding realm of digital gaming.
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Consumer Protection and In-Game Virtual Currency: BEUC's Urgent Call to the EU

Consumer Protection Watchdog Advocates for EU Regulations

The Bureau Européen des Unions de Consommateurs (BEUC) is pushing for urgent legislation regarding in-game virtual currency, emphasizing the need to protect consumers from exploitative practices.

Concerns About Manipulative Spending

  • The BEUC's recent statement expressed significant worry about how in-game purchases can lead to excessive spending.
  • Players, often young and vulnerable, are frequently targeted by aggressive marketing tactics.

Steps the BEUC is Taking

  1. Submitting Complaints: The BEUC has lodged complaints aimed at addressing these issues directly with EU authorities.
  2. Raising Awareness: The organization is working to inform the public about the dangers of unregulated in-game spending.

This call to action represents a significant step toward ensuring fairness and transparency in the digital gaming industry, which has faced growing scrutiny regarding the treatment of consumers.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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