UMG Signs Innovate Deal with Spotify Introducing 'Social Tools' and Video Features
Thursday, 28 March 2024, 13:49
UMG Signs Enhanced Partnership with Spotify
Universal Music Group (UMG) strengthens collaboration with Spotify, introducing exciting new features for artists.
Key Highlights:
- Enhanced Tools: UMG artists to access new promotional and social tools.
- Improved Engagement: Introduction of innovative video elements for artists' content.
Amidst the ongoing standoff with TikTok, UMG aims to provide better opportunities for artists on digital platforms.
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