Ant Group's Strategic Partnership with Tottenham Hotspur in the English Premier League

Thursday, 12 September 2024, 12:10

English Premier League supporters will see Ant Group's fintech solutions as Tottenham Hotspur partners with Ant International. Through digital payments via Alipay+, this collaboration showcases Ant International's aim to expand in Singapore and the Asia-Pacific region. The partnership emphasizes the intersection of sports and fintech, enhancing fan engagement and digital experiences.
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Ant Group's Strategic Partnership with Tottenham Hotspur in the English Premier League

Ant International Partners with Tottenham Hotspur

Ant International, the global arm of fintech giant Ant Group, has announced a strategic three-year partnership with English Premier League club Tottenham Hotspur. Through its digital payment solutions provider, Alipay+, Ant International will function as Tottenham Hotspur's exclusive global payments provider.

Expanding Reach in Asia-Pacific

The collaboration focuses on utilizing various local partner wallets to facilitate merchandise purchases for Spurs fans worldwide, enhancing their digital experience. According to Aaron Wang, vice-president of strategic partnerships, the connection resonates with the club's Asian fanbase, notably due to players like Son Heung-min and Wang Shuang.

Strategic Sports Marketing

As part of its efforts to utilize sports marketing for global expansion, Ant Group also sponsors events like the 2024 UEFA European Football Championship in Germany.

Strengthening Operations and Future Prospects

Ant International aims to engage Tottenham's global audience with innovative payment solutions and is working towards enhancing digital experiences at the stadium.

Opportunity for Growth in Fintech

This partnership symbolizes Ant Group's commitment to leveraging sports to fuel its expansion in the fintech arena across various markets.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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