Media and Retail Industry Collaboration: Paramount Global Transforms Business at the 2024 VMAs

Wednesday, 11 September 2024, 11:00

Media and retail industry collaboration is set to redefine business practices at the 2024 VMAs. Paramount Global is at the forefront of this effort, utilizing AI technology to enhance viewer engagement. Shoppers will experience live shopping like never before, as brands such as Walmart Inc., Nordstrom Inc., and Macy's Inc. embrace this innovative platform. Don't miss the intersection of entertainment and retail at this year's event.
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Media and Retail Industry Collaboration: Paramount Global Transforms Business at the 2024 VMAs

Transforming the Retail Landscape with Live Shopping

The 2024 VMAs will showcase how media and retail companies are coming together to revolutionize business paradigms by integrating live shopping functionalities into major entertainment events. With the involvement of Paramount Global and cutting-edge AI solutions, viewers will not only watch but also shop real-time as they see their favorite celebrities.

Key Collaborators: Shaping a New Shopping Experience

  • Walmart Inc.: Leading the charge in retail.
  • Nordstrom Inc.: Enhancing luxury shopping experiences through technology.
  • Macy's Inc.: Bridging the gap between entertainment and consumer engagement.
  • Urban Outfitters Inc.: Targeting the youth demographic effectively.
  • Fox Corp. Class A & B: Enhancing media coverage and engagement.
  • Roku Inc.: Pushing the boundaries of interactive media.
  • Walt Disney Co.: Integrating storytelling with shopping synergy.

This evolution in business offers exciting opportunities for advertisers and brands to connect with consumers in meaningful ways, driving sales through engaging entertainment.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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